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The publication of the Manifesto of Futurism was part and parcel of a communications plan. Its public promption made the most of the modern media by espousing a hitherto unseen method. This advertising strategy, along with this totally new sense of provocation, its radical denial of the past and its legacy- as asserted by its very name- would make Futurism the first of the Twentieth Century's avant-garde movements.
The prime target of the Manifesto of Futurism was an Italian culture which its author deemed to be in the clutches of archaeologists and antique dealers- a cutlure he reckoned was suffocating under the weight of an ever-present past.
In Milan, one year after the publication of the Manifesto of Futurism, Marinetti contacted the painters Umberto Boccioni, Carlo Carra, and Luigi Russolo, then he got in touch with Gino Severini who had been living in Paris since 1906. A new manifesto, launched in late February 1910 endowed Futurism with a pictorial component.
Perspective Itinerary- Coming Soon!